We firmly believe in dairy as a source of essential nutrients and are committed to meet the growing global demand for dairy as a fundamental component of a sustainable and healthy diet. With a practical, result-driven approach and a strong passion for excellence, we deliver high-quality products to our clients in an efficient and sustainable manner. To uphold this commitment, we continuously take strategic steps to enhance the sustainability of our supply chains, ensuring long-term benefits for all our stakeholders.
By maintaining full control over the entire value chain —from consumer to cow— we optimise efficiency and sustainability. As orchestrators of the supply chain, we embrace our responsibility to drive sustainable progress. This commitment extends beyond our own operations; we actively engage suppliers and customers in advancing sustainability efforts. Through this collaborative approach, we enable dairy farmers to sustain their businesses, empower customers to choose more sustainable products and services, and foster a work environment where employees can develop and thrive.
We are practical and result-driven professionals with a hands-on mentality who provide our customers with the highest quality in an efficient and sustainable way
Our overall strategy has a number of key elements:
We are growing thanks to long-term partnerships: we are building the future with strategic partners who share the same goals.
We manage efficient, sustainable agri-food chains: in recent years, we have invested in the development and management of the entire chain, from consumer to cow. This strengthens our independent position and flexibility.
We have a demand-driven portfolio of products and services: customer needs are paramount in the development of our products.
We manage our risks by offering and utilising different milk flows, products and sales channels.
We combine sustainability and profitability: sustainability and profitability go hand in hand and ensure that we build a stable and financially healthy company for future generations.
We constantly strive for improvement: going forward, we will continue to perform at the level that our customers have come to expect.
We foster our entrepreneurial and flexible culture: this allows us to respond quickly to developments and customer requests.
This strategy enables us to properly address the identified risks (see risk section) and to utilise opportunities.